Articles And Press Releases
Important Adjuncts to Company Promotions and Marketing
Articles and Press Releases can be created for almost everything
related to your company and it's products. These can be published as well as
added to your Web Site. They not only serve to get your announcements presented
but add to the credibility and confidence people will have in your company and
it's products and services.
We can assist or totally complete any Press Release for your
company - from writing the copy, placing it in Newspapers
and adding the Releases to your Web Site.
With increasing reliance being placed on the Web as a marketing communications
medium, it is vital that every effective method of brand building and traffic
generation is fully used in order to maintain competitive advantage.
Online PR is concerned with promoting your site 'in context' within
third-party content exposed to your target audience. Its purpose is to legitimize
your business in the minds of potential customers; to educate the marketplace
about your products and services; and to project an image of market leadership
and long-term sustainability.
It also has an important role to play in supporting search engine positioning
activity by increasing the number of relevant incoming links a site receives.
Particularly when compared to banner advertising, Online PR has a number of
key advantages:
-
New editorial content is always in great demand.
-
Editorial content is generally regarded as 'trustworthy'.
-
Association with editorial content implies 'endorsement'.
-
Higher click-through (response) rates.
Depending on your objectives and target audience, an Online PR campaign can
include:
-
Media research and planning.
-
Market research and intelligence gathering.
-
Authoring E-mail Press Releases and Editorial
Features.
-
Distribution to Romanian/European/Global media
contacts.
-
Media monitoring and reporting.
-
Discussion Community monitoring and
participation
-
Newsgroups
-
Discussion Forums
-
Mailing Lists
-
Viral marketing.
-
Online Events & Competitions
Prices
Attachments are not permitted, and releases are distributed
as straight text with no special formatting.
For companies that issue regular releases, we offer discounted rates on
pre-paid volume orders.
|